Assistant Brand Manager

About the role

The Assistant Brand Manager will support the brand’s growth by executing high‑impact marketing activities and campaigns. Working closely with senior brand leaders, you will help translate consumer insights into actionable plans that drive market share and strengthen brand equity. You will also assist in the development of brand strategy, budget tracking, and performance reporting.

Key responsibilities

• Execute brand campaigns and commercial activities that directly contribute to business growth.
• Lead end‑to‑end product renovation and launch projects to ensure successful market entry.
• Monitor consumer and shopper trends, turning data into actionable recommendations.
• Implement targeted marketing and consumer engagement programs to build long‑term brand power.
• Coordinate cross‑functional teams through operational processes to ensure seamless execution.
• Support the preparation of performance dashboards and budget reviews.

Required profile

• Strong analytical mindset with a passion for consumer insights.
• Excellent communication and presentation abilities.
• Proven ability to manage multiple projects and meet deadlines.
• Collaborative attitude and experience working with cross‑functional teams.
• Detail‑oriented and results‑driven.
• Ability to thrive in a fast‑paced environment.

Required skills