Ads Specialist - Paid Media (Google & Meta)

About the role

The Ads Specialist plans, launches, manages and optimises paid advertising campaigns across Google Ads and Facebook Ads (Meta Ads). The role focuses on generating qualified leads, improving return on ad spend and helping clients reach the right audiences with clear, data-driven strategies. It is a full-time position based in Dumaguete.

Key responsibilities

• Create, launch and manage Google Ads campaigns across Search, Display, Performance Max and remarketing.
• Create, launch and manage Facebook and Instagram ad campaigns through Meta Ads Manager.
• Build audience targeting strategies, including lookalike audiences, retargeting, interest targeting and funnel-based segmentation.
• Write and test ad copy, headlines, creatives and landing page recommendations to improve click-through and conversion performance.
• Monitor budgets, bids and pacing to maintain efficiency and hit performance targets.
• Track and optimise campaigns for cost per lead, return on ad spend, click-through rate and conversion rate.
• Run A/B tests on creatives, offers, targeting and campaign structures.
• Set up and troubleshoot tracking with GA4, Meta Pixel, Google Tag Manager and conversion events.
• Analyse campaign performance regularly and recommend improvements.
• Work with clients and internal team members to align paid media strategy with broader marketing goals.

Required profile

• Minimum 2-3 years of hands-on experience managing paid ad campaigns.
• Experience with keyword research, audience targeting, retargeting and campaign optimisation.
• Ability to interpret campaign data and turn insights into practical actions.
• Strong written communication skills for ad copy and reporting.
• Attention to detail, budget awareness and an organised approach to campaign management.

Required skills

• Google Ads and Meta Ads Manager
• GA4, Google Tag Manager and Meta Pixel
• Conversion tracking setup