Senior Marketing Manager, aRTD

About the role

The Coca-Cola Company is hiring a Senior Marketing Manager for its Alcoholic Ready-To-Drink (aRTD) portfolio, which includes collaborations such as Jack Daniel's & Coca-Cola, Bacardi & Coca-Cola, Absolut & Sprite and local favourites like Lemon-Dou. Reporting to the Regional Director for aRTD in Asia Pacific, you will develop the socialising rituals around the brands and work with bottling and commercial teams to activate the portfolio at scale across the Philippines and Singapore.

Key responsibilities

• Develop and execute integrated marketing plans for aRTD beverages in the Philippines, with additional responsibility for activation planning in Singapore.
• Work with the Emerging Category Marketing Team to provide local insights for multi-country brand programs, innovation projects and category strategy.
• Adapt global and regional brand plans to market trends and strengthen portfolio relevance.
• Partner with bottling teams and agencies on end-to-end consumer and shopper engagement.
• Lead transcreation and localization of campaigns across ATL, BTL, digital and experiential channels.
• Coordinate brand activations, promotions and events, and support shopper and customer marketing initiatives with retailer and outlet partnerships.
• Drive collaboration between franchise, commercial and marketing teams, monitor campaign performance and champion sustainability in activations.

Required profile

• Bachelor's degree in Marketing, Business Administration or a related field.
• 8+ years of progressive marketing experience, ideally in Spirits, Beer or aRTD categories.
• Experience managing global or regional brands, including brand activation and go-to-market planning.
• Proven track record of "social-first" and "experience-led" campaigns.
• Comfortable working across cultures and time zones with multi-country teams.
• Strong understanding of consumer dynamics in alcoholic beverages in the Philippines, including HORECA channels.

Required skills

• Interpreting marketing data, digital performance metrics and shopper insights.
• Managing external agency relationships and collaborating with bottlers and commercial teams.
• Data-driven marketing, digital marketing, brand analytics and consumer experience design.

What we offer

• Opportunities to lead brand innovation and category-development initiatives.
• Exposure to regional and global marketing networks and learning programs in digital fluency, brand storytelling and data analytics.
• Cross-functional collaboration across commercial, franchise and brand teams.