Digital Marketing Specialist

About the role

We are looking for a Digital Marketing Specialist to lead our paid media efforts across platforms such as Meta, Google, TikTok and X. The role will work closely with an external agency to plan, execute and optimise campaigns that drive brand awareness and conversions.

Key responsibilities

• Coordinate with external agency for paid‑media initiatives and implementation.
• Set and monitor key performance indicators for each campaign.
• Analyse performance data, extract insights and apply improvements to future activations.
• Support events, activations and other marketing initiatives as needed.

Required profile

• Proven experience in paid‑media management on platforms such as Meta, Google, TikTok and X.
• Strong analytical mindset with the ability to identify trends and translate market insights into actionable strategies.
• Highly enthusiastic, proactive and detail‑oriented with a results‑driven attitude.
• Experience with organic social media is a plus.
• Familiarity with OBS and social‑media livestreaming is an advantage.

Required skills

• Meta Business Suite
• Google Ads Manager
• TikTok Ads Manager
• OBS (Open Broadcaster Software)