Social Media Manager (TikTok, Meta & Instagram)

About the role

We are looking for a proactive Social Media Manager to own and grow our brand’s presence on TikTok, Instagram, and Facebook. You will develop organic content strategies, manage visual assets, and repurpose short‑form video to drive engagement and sales for a UK‑based premium cleaning solutions manufacturer.

Key responsibilities

• Plan, schedule and publish content aligned with product launches, promotions and seasonal campaigns across TikTok, Instagram and Facebook.
• Monitor platform trends and algorithm updates, especially on TikTok, and adjust strategies to stay relevant.
• Handle the visual asset pipeline, editing influencer‑generated and in‑house footage into reels, ads and promotional creatives while maintaining brand identity.
• Identify, vet and engage UK‑based influencers, negotiate collaborations and track performance to optimise ROI.
• Develop gifting, affiliate and partnership initiatives to increase brand visibility.
• Run and optimise paid social campaigns on TikTok (and Meta platforms), using real‑time data to improve sales outcomes.
• Track, analyse and report on social, campaign and influencer KPIs, providing actionable insights.

Required profile

• Hands‑on experience managing social media accounts for e‑commerce or product brands.
• Strong understanding of TikTok, Instagram and Facebook ecosystems.
• Ability to work independently in a fast‑paced remote environment.
• Data‑driven mindset with experience measuring and improving campaign performance.

Required skills

• TikTok platform management
• Instagram and Facebook content creation
• Paid social advertising (TikTok Ads, Meta Business Suite)
• Influencer outreach and partnership management
• Video editing for short‑form formats
• Social media analytics and KPI tracking