Social Media Manager (Gaming & Esports)

About the role

The Social Media Manager will lead the digital presence of gaming and esports campaigns within the Philippine market. This role ensures that all social initiatives are culturally relevant, engaging, and aligned with overall campaign strategy.

Key responsibilities

• Support campaign strategy by ensuring plans are culturally relevant and operationally executable in the Philippine gaming ecosystem.
• Provide continuous market intelligence on Philippine gaming and esports trends, monitoring competitor activities.
• Guide content direction, validate ideas, and review all key content before client submission.
• Manage daily execution across Facebook, TikTok, Discord and other platforms, owning the master content calendar and publishing schedule.
• Track performance metrics such as engagement, reach, impressions, and retention, and optimize content accordingly.
• Coordinate with internal creative teams to ensure timely production of designs and graphics.
• Recruit, train, and oversee community moderators, maintaining safe and active community environments.
• Design engagement systems (daily prompts, meme cycles, events, rewards) to drive long‑term community retention.

Required profile

• Strong understanding of the Philippine gaming and esports landscape.
• Experience coordinating with creative and production teams.
• Proven ability to manage community moderation and foster active online communities.
• Strategic mindset with a focus on cultural relevance and audience engagement.

Required skills

• Facebook
• TikTok
• Discord
• Social media analytics (tracking engagement, reach, impressions, retention)
• Content calendar management tools