Social Media & Community Lead – Employer Branding

About the role

Arcadis is seeking a Social Media & Community Lead to shape and deliver its global organic social media and community strategy for employer branding. The role will drive audience growth, engagement and advocacy across platforms such as LinkedIn, Facebook and Instagram, while building relationships with talent communities, employee ambassadors and alumni.

Key responsibilities

• Develop and execute a global organic social media and channel strategy aligned with the EVP and hiring priorities.
• Manage day‑to‑day publishing, distribution and optimisation on key social platforms.
• Drive audience growth, engagement and follower quality across target talent segments.
• Oversee social listening, community engagement and sentiment analysis, turning insights into action.
• Build and manage employer brand ambassador and advocacy programmes worldwide.
• Develop and manage global talent communities and alumni engagement via CRM platforms.
• Amplify employer brand campaigns across organic channels and employee networks.
• Analyse performance data and provide actionable insights to improve content and campaigns.
• Collaborate with content, marcomms and talent acquisition teams to ensure alignment.
• Establish governance, processes and best practices for global social and community activity.

Required profile

• Bachelor’s degree in Marketing, Communications, Business, HR or a related field.
• Minimum 5 + years of experience in social media, employer branding or digital communications.
• Proven experience managing global or multi‑market social channels and communities.
• Experience building and scaling ambassador or employee advocacy programmes.
• Strong strategic thinking with ability to design and execute global channel strategies.
• Excellent stakeholder management and cross‑functional collaboration skills.
• Data‑driven, culturally aware and comfortable in fast‑paced, global environments.

Required skills

• LinkedIn Analytics
• Sprout Social or similar social media management tools (e.g., Hootsuite)
• CRM or talent community platforms