Senior Marketing Manager - Dayshift Remote

About the role

D2B is seeking a Senior Full Stack Marketing Manager to own the company's marketing function across both its commercial and charitable brands. This is a commercially minded marketing generalist, not a specialist in social media, paid ads or content creation, who will design, execute, measure and continuously improve the end-to-end marketing ecosystem. The role is dayshift remote, with Australian hours, public holidays in Australia and pays up to $2,700 AUD per month.

Key responsibilities

• Own the end-to-end marketing strategy and build full-funnel campaigns that drive awareness, enquiries and conversions, working with leadership to align with business strategy
• Act as subject matter expert in GoHighLevel: build the customer journey, lead nurturing sequences, automated workflows and accurate pipeline reporting, and use AI to automate workflows and create reports and presentations
• Manage Google Ads and Meta campaigns, oversee SEO and website optimisation, coordinate email marketing and maximise ROI
• Oversee website development, create landing pages and copy, and run A/B tests to improve conversion rates
• Coordinate content across channels, including educational content, customer stories, podcast launches, partnerships and events, keeping brand positioning consistent
• Build marketing dashboards tracking leads, campaign performance, conversion rates and ROI, and present insights and recommendations to leadership

Required profile

• Proven experience owning the marketing function in a growing business
• Strong understanding of end-to-end marketing strategy and customer acquisition, and a commercial mindset linking marketing to business growth
• Excellent written English and copywriting skills, able to manage several projects and work independently
• Highly proficient with AI tools such as Claude, ChatGPT and Perplexity to automate workflows and generate reports, with an understanding of AI limitations and data security
• Desirable: experience with Australian businesses or marketing to Australians, GoHighLevel, property/housing/construction industry, and launching new brands or campaigns

Required skills

• GoHighLevel CRM and marketing automation
• Google Ads, Meta Business Suite, Google Analytics and Search Console
• Microsoft 365 / Google Workspace
• AI tools (Claude, ChatGPT, Perplexity)