Meta Marketing Specialist

About the role

We are looking for a Meta Marketing Specialist to lead and manage paid advertising campaigns on Facebook and Instagram. The role combines analytical thinking with creative strategy to drive measurable growth in leads, sales, and brand awareness for our clients.

Key responsibilities

• Develop comprehensive Meta advertising strategies aligned with business objectives, including awareness, lead generation, and conversions.
• Create, launch, and manage campaigns in Meta Ads Manager, ensuring performance against KPIs.
• Conduct audience research and build demographic, interest, behavior, custom and look‑alike audiences.
• Collaborate with designers, copywriters and content teams to produce resonant ad creatives.
• Perform A/B testing of copy, visuals, audiences and placements, and implement data‑driven optimisations.
• Set up and maintain Meta Pixel, conversion tracking and integrate with analytics tools.
• Monitor and allocate budgets efficiently to maximise return on ad spend.
• Analyse performance data, generate actionable insights and produce clear reports for management.
• Stay up‑to‑date with Meta algorithm changes, new features and best practices.
• Work closely with marketing, sales and product teams to ensure campaign alignment with overall business goals.

Required profile

• Proven experience managing Meta (Facebook & Instagram) ad campaigns with measurable results.
• Strong analytical skills with ability to interpret metrics such as CTR, CPC, ROAS, conversion rates and LTV.
• Hands‑on experience with Meta Ads Manager, Business Manager and Pixel integration.
• Knowledge of retargeting, look‑alike audiences, dynamic ads and sales‑funnel optimisation.
• Ability to craft and test ad copy and visuals for engagement and conversion.
• Project‑management and organisational skills to handle multiple campaigns and deadlines.
• Experience with e‑commerce platforms such as Shopify is a plus.

Required skills

• Meta Ads Manager
• Meta Business Manager
• Meta Pixel
• Google Analytics
• Data Studio
• Shopify