Marketing Officer – Mall Events & Campaigns

About the role

The Marketing Officer will support the team in turning marketing ideas into real‑world activations that drive foot traffic, vehicle count and sales for the mall. This role focuses on planning, executing and evaluating events and campaigns that enhance the family‑fun experience.

Key responsibilities

• Plan, execute, and evaluate mall events and seasonal campaigns, ensuring alignment with marketing goals and timelines.
• Develop and implement advertising strategies across digital, mass media and social platforms to promote events and campaigns.
• Build and maintain relationships with tenants, brands and partners to secure sponsorships and support marketing initiatives.
• Monitor and report on campaign effectiveness, gather insights and manage documentation and competitive analysis.
• Ensure proper documentation and compliance for all marketing activities, coordinating with internal and external stakeholders.

Required profile

• Bachelor’s degree in Marketing, Advertising, Business Administration, Communication Arts or a related 4‑year field.
• At least 2 years of experience in marketing operations, preferably in a retail or mall environment.
• Strong communication and interpersonal abilities with a collaborative mindset.
• Willingness to work on‑site at SM City Olongapo Central.

Required skills

• Proficiency in Microsoft PowerPoint, Word and Excel.
• Basic graphic‑design knowledge (advantageous).