Marketing Manager – SM City La Union

About the role

We are looking for a dynamic Marketing Manager to lead creative strategies that deliver engaging, family‑friendly experiences at SM City La Union. The role focuses on driving foot traffic, increasing vehicle counts, and boosting sales, especially within the Entertainment and Lifestyle sections of the mall.

Key responsibilities

• Design and execute impactful marketing campaigns that attract visitors and enhance brand visibility.
• Develop promotional activities and events tailored to families and leisure shoppers.
• Analyze foot traffic and sales data to optimize marketing spend and improve conversion rates.
• Collaborate with internal teams and external partners to ensure consistent messaging across all channels.
• Monitor market trends in entertainment and lifestyle sectors to keep the mall’s offerings competitive.

Required profile

• Bachelor’s degree in Marketing, Mass Communication, Advertising, Management or a related field.
• Minimum 5 years of managerial experience in marketing, event management, or advertising.
• Strong communication, analytical, and presentation abilities.

Required skills

• Proficiency in MS Office.
• Experience with Canva for design creation.
• Basic knowledge of Adobe Photoshop.
• Photo editing capabilities.
• Video editing skills.