Marketing Data Researcher – Lead Generation & Data Management

About the role

The Marketing Data Researcher will quickly develop an understanding of Law360’s legal landscape, core market segments, and product offerings. Working under a Senior Marketing Data Researcher, the role supports prospect discovery, lead generation, and data analysis to ensure marketing data is accurate, complete, and actionable.

Key responsibilities

• Research and understand Law360 business, marketing strategies, and product differences.
• Maintain timely and accurate information in the prospect database.
• Support renewal account managers and sales enablement by handling newsletter subscriptions, targeting contacts, and updating records.
• Validate and update organization, contact, and account information in the custom in‑house system.

Required profile

• Bachelor’s degree.
• Minimum 1 year experience in marketing data research or data management.
• Ability to conduct quantitative analyses of consumer databases and external data sources.
• Strong conceptual knowledge of marketing theories, practices, and procedures.
• Willingness to learn and apply enterprise AI tools to support technical workflows.