Key Account Manager

About the role

The Key Account Manager will lead the management of assigned Modern Trade retail accounts, driving sustainable business growth through strong customer partnerships and disciplined commercial execution. This role is pivotal for Karofi’s expansion in the Philippines, ensuring sales growth, effective promotion management, accurate forecasting and excellent retail execution.

Key responsibilities

• Develop strategic relationships with national retail chains and serve as the primary commercial contact.
• Build annual account plans, conduct regular business reviews and identify opportunities to expand distribution and sales performance.
• Lead commercial discussions on pricing, listings, promotions, trade terms, display programs and annual customer plans.
• Deliver agreed sales objectives by driving sell‑in, supporting sell‑out initiatives, monitoring inventory health and maintaining accurate forecasts.
• Collaborate with merchandising, marketing and retail teams to ensure product availability, promotional compliance and in‑store visibility.
• Prepare regular sales reports, forecasts and business reviews; monitor market trends and competitor activities.
• Coordinate with Marketing, Supply Chain, Finance and Customer Service to ensure smooth execution of customer requirements.

Required profile

• Bachelor's degree in Business, Marketing or a related field.
• 3–5 years of experience in Modern Trade, Key Account Management or Sales.
• Experience in consumer electronics, home appliances or related durable goods.
• Strong negotiation, analytical and relationship‑management abilities.
• Existing exposure to major retail chains in the Philippines is highly preferred.
• Results‑oriented, proactive and able to work effectively in a dynamic environment.

Required skills