Freelance Senior Consumer Brand Designer

About the role

We are seeking a Freelance Senior Consumer Brand Designer to bring life to an emerging premium women’s wellness and nutrition brand. You will shape visual storytelling across social and digital channels, creating content that educates, inspires, and builds trust with consumers.

Key responsibilities

• Develop premium visual content for social media and digital platforms.
• Create educational and lifestyle‑focused assets that translate complex health topics into engaging visuals.
• Design Instagram/social media campaigns, branded templates, and product storytelling materials.
• Support short‑form video concepts and adapt creative ideas for various formats.
• Maintain visual consistency across all brand communications.
• Leverage AI tools to enhance creative exploration and production efficiency.

Required profile

• 5+ years of experience in consumer brand design, graphic design, or visual communication.
• Strong portfolio featuring wellness, beauty, skincare, nutrition, FMCG, or lifestyle brands.
• Deep understanding of branding, typography, layout, and visual storytelling.
• Proven ability to turn ideas and messaging into compelling visual experiences.
• Comfortable integrating AI tools into the creative workflow.

Required skills

• Proficiency with Adobe Creative Suite.
• Experience using Figma.
• Familiarity with Canva or similar design tools.