Direct Response Performance Designer

About the role

We are looking for a Conversion Rate Optimization (CRO) focused Performance Designer who turns data‑driven hypotheses into high‑throughput revenue assets. Reporting to the VP of Marketing Operations, you will design and test landing‑page experiences that directly boost conversion rates and business revenue.

Key responsibilities

• Drive sales volume and increase Average Order Value (AOV) across all digital touchpoints through conversion‑focused design.
• Design native‑ad style advertorials, reasons‑why pages, and multi‑step landing funnels for cold paid traffic.
• Rapidly prototype and deploy variations of Product Detail Pages (PDPs) aimed at structural CVR lift.
• Integrate AI imagery workflows (Midjourney, ChatGPT, etc.) to produce rapid visual variations.
• Consume Voice of Customer data, including Reddit threads, and translate insights into actionable landing‑page layouts.
• Lead systematic A/B testing backed by analytical data and customer psychology.

Required profile

• 3‑10 years of proven experience in UX/UI performance design, growth design, or CRO.
• Recent experience in high‑performing direct‑to‑consumer e‑commerce environments (Shopify or WooCommerce).
• Deep fluency in Figma with clean, developer‑ready handoff architecture.
• Strong data‑driven mindset and ability to translate qualitative research into design.

Required skills

• Figma
• Midjourney
• ChatGPT
• Shopify
• WooCommerce