Digital Marketing Supervisor

About the role

The Digital Marketing Supervisor will lead POP MART Philippines’ social media presence and digital storytelling across all platforms. You will develop and execute content strategies, manage daily social media operations, produce short‑form video content, and drive audience growth while ensuring the global brand identity resonates locally.

Key responsibilities

• Design and implement social media strategies aligned with product launches and marketing campaigns.
• Plan, create, and schedule 5–10 daily posts on Facebook, Instagram, TikTok, adapting global assets for the Philippine market.
• Produce, shoot, and edit short‑form videos (product showcases, unboxings, event coverage) for TikTok and Instagram Reels.
• Collaborate with KOLs, KOCs, and influencers to amplify brand storytelling.
• Monitor, analyze, and report on engagement, reach, follower growth, and conversion metrics, providing actionable insights.
• Moderate official fan groups, fostering a safe and positive community.
• Stay current with social media trends, meme culture, and platform updates, translating them into relevant content.
• Coordinate with local, HQ, and cross‑functional teams to ensure consistent campaign execution.

Required profile

• Bachelor’s degree in Marketing, Communications, Media, Events Management or a related field.
• Minimum 5 years of experience in social media, digital marketing, or content management.
• Proven ability to manage high‑frequency posting schedules and real‑time content updates.
• Strong stakeholder management and collaborative skills across diverse teams.

Required skills

• Social media strategy development.
• Content planning and daily execution for multiple platforms.
• Short‑form video production (concept, shoot, edit).
• Influencer and KOL collaboration.
• Performance analysis and metric reporting.
• Trend monitoring and rapid content adaptation.