Digital Marketing Strategist – SaaS (Full‑Time)

About the role

We are looking for a Digital Marketing Strategist to own and drive Upstack Data’s multi‑channel digital marketing strategy for our SaaS product serving Shopify merchants. Working closely with the founders, you will plan, execute and optimise campaigns that build brand awareness, generate pipeline and accelerate customer growth.

Key responsibilities

• Own and evolve the overall digital marketing strategy across paid, organic, social, email and content channels.
• Plan and execute integrated campaigns targeting Shopify merchants, DTC founders and e‑commerce marketers.
• Manage and optimise paid acquisition on Meta, Google and TikTok Ads to drive efficient customer acquisition.
• Design, implement and optimise lifecycle marketing programmes (onboarding, nurture, activation, retention, win‑back).
• Develop and execute SEO strategy, including keyword research and on‑page optimisation.
• Design, run and analyse marketing experiments, reallocating spend toward top‑performing tactics.
• Create GTM assets such as landing pages, case studies, product launch materials and sales enablement content.
• Track and improve key metrics including pipeline contribution, CAC, ROAS, activation rates and funnel conversion.
• Partner with founders on messaging, positioning, channel mix and category strategy.

Required profile

• 3–5+ years of experience in digital, growth or performance marketing within a B2B SaaS environment.
• Proven hands‑on experience managing paid campaigns, email/lifecycle programmes and SEO initiatives.
• Demonstrated ability to plan and execute multi‑channel digital campaigns from strategy through execution.
• Strong analytical instincts with comfort working on attribution, funnels, CAC and ROAS.
• Excellent written communication and ability to produce publish‑ready content independently.

Required skills

• Meta Ads platform
• Google Ads platform
• TikTok Ads platform
• SEO (keyword research, on‑page optimisation)
• Email marketing and lifecycle automation
• Marketing analytics and attribution