Digital Marketing Specialist – PPC & Performance Marketing

About the role

We are looking for a hands‑on Digital Marketing Specialist who will own and scale paid media campaigns across Google Ads and Meta Ads. The role focuses on driving traffic, conversions and ROAS for international e‑commerce clients while collaborating with cross‑functional teams.

Key responsibilities

• Plan, build and optimise PPC campaigns on Google Ads (Search, Shopping, Display, Performance Max) and Meta Ads (Facebook & Instagram).
• Monitor and improve key metrics such as ROAS, CPA, CTR, conversion rate and CAC.
• Test audience targeting, bidding strategies, creatives and ad copy continuously.
• Support e‑commerce growth through product‑level optimisation and funnel enhancements.
• Contribute to CRO initiatives with A/B testing and landing‑page recommendations.
• Analyse campaign data using Google Ads, Meta Ads Manager and GA4, turning insights into actionable changes.
• Produce performance reports that highlight spend efficiency and revenue impact.
• Work closely with creative, SEO and development teams to ensure integrated campaigns.

Required profile

• 3–5+ years of hands‑on PPC / performance marketing experience.
• Proven track record managing Google Ads and Meta Ads for e‑commerce brands.
• Strong analytical mindset with experience using GA4 and Google Analytics.
• Experience working with international or global e‑commerce accounts.
• Excellent English communication skills and ability to handle multiple campaigns in a fast‑paced environment.

Required skills

• Google Ads (Search, Shopping, Display, Performance Max)
• Meta Ads (Facebook & Instagram)
• GA4
• Google Analytics

What we offer

• Opportunity to work with international e‑commerce brands in a high‑growth environment.
• Competitive salary paid in AUD with comprehensive healthcare coverage.
• Flexible hybrid working arrangement (office + remote).
• Join a performance‑driven, data‑focused marketing team.