Digital Marketing Specialist

About the role

TeamAsia is seeking a Digital Marketing Specialist to design and execute data‑driven content and advertising strategies across multiple digital channels. The role will support client objectives, enhance brand presence, and provide actionable insights through social listening and performance analysis.

Key responsibilities

• Design and architect data‑driven content strategies for social, web, email, ads, and SEO that align with client business goals.
• Develop content pillars, tone‑of‑voice guidelines, and editorial calendars to maximize audience engagement.
• Collaborate with creative teams to brief and refine content executions, ensuring tactical output meets strategic goals.
• Monitor existing campaigns, analyze metrics, and recommend rapid, data‑informed adjustments.
• Support Business Development and Account teams by crafting bespoke digital strategies based on social listening insights.
• Conduct deep social listening and sentiment analysis to track industry trends, competitor activity, and audience conversations.
• Coordinate with PR teams for cross‑department initiatives such as crisis‑management monitoring.
• Respond to comments and customer queries promptly; monitor feedback and online reviews.
• Translate complex social data into clear narratives for pitch decks and new‑business proposals.
• Design, launch, and manage Paid Search (Google Ads), Shopping (Google Shopping, PMax, TikTok Shop, Shopee), and Paid Social (Meta/Facebook & Instagram Ads) campaigns.
• Create periodic performance reports for accounts and projects.

Required profile

• Proven experience designing and executing digital content and advertising strategies.
• Strong analytical mindset with ability to monitor, interpret, and act on campaign data.
• Experience supporting business development with data‑driven digital recommendations.

Required skills

• Google Ads
• Google Shopping / PMax
• TikTok Shop
• Shopee
• Meta Ads (Facebook & Instagram)
• SEO
• Social listening and sentiment analysis