Digital Marketing & Brand Specialist

About the role

We are looking for a highly creative, proactive, and detail‑oriented Digital Marketing & Brand Specialist to shape our brand presence across digital channels. The role blends strategic thinking with hands‑on execution, requiring a strong grasp of branding, audience engagement, and digital marketing tactics.

Key responsibilities

• Develop and execute marketing strategies aligned with company branding and business goals.
• Create engaging content for social media, email campaigns, and other digital initiatives.
• Manage and grow the company’s social media presence on multiple platforms.
• Produce high‑quality graphics, visual assets, and video content for campaigns.
• Monitor performance metrics, KPIs, and audience engagement to optimize efforts.
• Design, launch, and manage email marketing campaigns using automation and segmentation.
• Maintain landing pages, digital assets, and ensure consistent brand messaging.
• Identify opportunities to improve brand awareness, lead generation, and audience interaction.

Required profile

• Minimum 3 years of experience in marketing, branding, social media, or digital marketing.
• Strong understanding of branding, audience engagement, and digital strategy.
• Excellent attention to detail and high‑quality standards.
• Self‑starter with proactive problem‑solving abilities.
• Ability to work independently while handling multiple projects and deadlines.

Required skills

• Adobe Photoshop
• Mailchimp
• Adobe Premiere (or similar video editing software)