Target Market Manager - Concrete

About the role

Sika, a global leader in construction and industrial systems and products, is hiring a Target Market manager for its concrete business in Taguig City. The role covers operational, financial and administrative responsibilities for the product, working closely with R&D, Technical, Operations, Marketing and Sales.

Key responsibilities

• Operational: develop the product roadmap through market research, customer and industry insights, competition benchmarking and regional guidance, and work with R&D, Technical, Operations, Marketing and Sales to execute it
• Lead forecast accuracy targets by collaborating with Sales, Operations and Procurement
• Manage assigned leads from qualification to endorsement to sales
• Create printed and digital product content and literature for Sales and Marketing with Creatives
• Train and develop Sales and Marketing staff on product knowledge
• Financial: achieve target sales and material margin, manage inventory and write-offs
• Administrative: support cyclical price setting, manage product permits, tests, certificates, data sheets and packaging documentation, and keep the Product Creation Process (PCP) tools such as SIP, PDS2PIM and SAP up to date
• Provide technical support to customers and internal teams and perform other product-related tasks as assigned

Required profile

• Bachelor's degree in civil engineering or a related field
• At least 3 years of experience in product and/or marketing management, preferably in construction materials, chemicals, building components or mechanical/electrical equipment
• Proven track record of developing and launching new products and services
• Experience in sales and/or a multinational organisation is an advantage

Required skills

• Product lifecycle management, product content creation, pricing, demand forecasting and lead qualification
• P&L management and route-to-market knowledge (projects and retail)
• Proficiency in product marketing IT tools such as SAP, Salesforce and Product DMS
• Data-driven analysis, research and excellent communication and presentation skills