Supervising Associate - Go-to-Market Content

About the role

EY GDS Content Center of Excellence is a growing team of copywriters, editors, content strategists, thought leadership writers, technical writers and editorial managers supporting global EY publications and campaigns. The Supervising Associate - Go-to-Market Content helps accounts and solutions teams deliver compelling, insight-based go-to-market (GTM) solutions. The role gathers inputs, creates GTM content, works with the Service Lines, Knowledge, Markets and BMC teams, manages end-to-end publishing and, when needed, manages teams and projects.

Key responsibilities

• Act as a consultant for stakeholders to plan content for marketing activities, identifying objectives, strategies, priorities, target audiences and differentiators
• Develop and project-manage client-centric customizable content such as solution presentation decks, talk tracks and Q&A
• Build a content strategy and translate GTM strategy and complex solution information into clear, concise content
• Collaborate with subject matter experts to develop go-to-market campaigns and ensure content follows EY writing and style guidelines
• Support business development client meetings and go-to-market campaigns for market priorities, including working with solution owners on pipeline operations
• Help create a self-serve pack of sales collateral, templates, tools and guidance, and build sales toolkits from scratch
• Develop project plans for GTM initiatives, implement local and global best practices, and analyse the impact of GTM initiatives on the pipeline
• Work with onsite client servicing and marketing teams on external communication programs

Required profile

• Bachelor's or master's degree, preferably in English literature or mass communication
• At least 8-9 years of related experience
• Strong working knowledge of a professional services organization
• Ideally consulting agency or Big Four experience
• Experience creating content for ads, brochures, magazines, flyers, websites, videos, blogs and social media

Required skills

• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
• Knowledge of project management tools and methods
• Content development, campaign management and project management

What we offer

• Continuous learning, flexible ways to define success, leadership coaching and coaching
• A diverse and inclusive culture