Social Media Manager / Marketing Virtual Assistant

About the role

A part-time Social Media Manager / Marketing Virtual Assistant is sought to manage and support the day-to-day marketing of a Skin & Beauty salon in Australia. The role covers a tailored social media strategy, content planning and creation, and general marketing support, with the expectation of working independently with minimal supervision.

Key responsibilities

• Develop and manage a monthly social media content calendar, planning about five posts per week, aligned with the salon's brand, services, promotions and events
• Create and edit graphics, reels, short-form videos, stories and captions, and schedule and publish content on Facebook and Instagram; explore reactivating the TikTok account
• Monitor content performance and recommend improvements
• Support day-to-day marketing, including basic website updates and marketing tasks through Squarespace, and learn the salon's booking system and its Meta integration
• Maintain regular communication with the client, keep organized content calendars and task lists, and handle business information confidentially

Required profile

• Previous experience in social media management, digital marketing or a similar role
• Background in beauty, skincare, salon, wellness or related fields is highly preferred
• Ability to work independently, take initiative and meet deadlines without constant supervision
• Willingness to learn the client's booking system and website platform

Required skills

• Social media marketing, especially on Facebook and Instagram
• Graphic design and content creation, including short-form video editing (CapCut or similar)
• Copywriting and strong written communication
• Tools: Canva, CapCut or similar, Meta Business Suite, Squarespace, TikTok