Social Media Marketing Specialist (Information Officer)

About the role

The Communications Unit of the Film Development Council of the Philippines is hiring a Social Media Marketing Specialist (Information Officer). The role covers planning and running social media campaigns, writing copy, monitoring trends, managing community engagement and reporting on performance.

Key responsibilities

• Plan, schedule and run multi-channel social media campaigns aligned with program goals, milestones and events
• Write engaging, accurate copy, captions and calls to action for all platforms
• Create creative briefs, storyboards and asset requests for graphics and video, and coordinate with creatives and media production teams
• Monitor platform features, viral trends and trending audio on Facebook, Instagram, X/Twitter, TikTok and YouTube, and turn them into creative concepts
• Benchmark competitor campaigns to find new growth opportunities
• Monitor channels, respond to inquiries and comments professionally, nurture followers and stakeholders, and escalate critical feedback to senior management
• Track KPIs such as follower growth, engagement rate, conversion rate and traffic to program landing pages, and prepare periodic performance reports

Required profile

• Bachelor's degree in Marketing, Communications, Business Administration, Mass Communication or a related field
• At least 1 year of professional experience in social media management, digital marketing or campaign execution

Required skills

• Excellent copywriting
• Campaign briefing and project management
• Working knowledge of social media analytics tools (Meta Business Suite, TikTok Analytics, Google Analytics)

To apply, candidates must submit an updated personal data sheet and work experience sheet (CS Form No. 212 revised 2025), an intent letter addressed to the Chief Administrative Officer, a transcript of records and diploma, and an online portfolio.