Social Media Manager (Newsroom Lead)

About the role

We are looking for a culture‑obsessed Social Media Manager to lead the social newsroom for Opella ASEA Wonka. The ideal candidate lives online, is deeply immersed in TikTok, Instagram, Facebook, memes and creator culture, and can spot trends early to turn them into brand‑relevant content.

Key responsibilities

• Lead the social newsroom: drive real‑time social listening across Opella brands, spot emerging trends and audience insights, and identify reactive content opportunities.
• Lead moment marketing and cultural/reactive activations across platforms.
• Conceptualise, create and publish organic content on TikTok, Instagram and Facebook, including short‑form videos, memes, static assets, captions and community commentary.
• Shoot and appear in mobile‑first content using tools such as CapCut and other creator platforms.
• Collaborate with designers, creators and internal teams to rapidly develop and deploy content at speed.
• Adapt and repurpose content into multiple formats optimised for each platform and audience behaviour.
• Build culturally relevant brand presence, drive follower growth, reach and engagement, and manage community interactions.
• Identify and collaborate with UGC creators and influencers to amplify organic relevance.

Required profile

• 5–7 years of experience in social media, digital or agency roles managing brand social channels.
• Strong understanding of TikTok, Instagram, Facebook, creators and internet culture.
• Proven ability to turn trends into fast, brand‑appropriate content.
• Hands‑on content creator with experience shooting and editing short‑form videos.

Required skills

• CapCut