Social Media and Outreach Senior Officer

About the role

SuperStaff is looking for a Social Media and Outreach Senior Officer to lead its digital presence, social campaigns and outbound marketing. The role owns the cross-platform content calendar, drives creative growth and content repurposing, manages targeted email and LinkedIn lead generation, and acts as the brand's authentic digital voice to drive qualified traffic and enterprise pipeline.

Key responsibilities

• Develop creative marketing and growth strategies, collaborate with internal teams, agencies, freelancers and vendors, and stay current with social media and outbound marketing trends
• Research the market, competitors and customers to improve conversion points and user funnels
• Manage social media strategy and content on Facebook, LinkedIn and Instagram, including the content calendar, community engagement and performance reporting
• Respond to customer questions and comments, support promotions and keep messaging consistent
• Create and repurpose content such as posts, email campaigns, white papers and other marketing materials
• Maintain segmented lead databases, source and verify contacts, and run cold email campaigns and LinkedIn outreach sequences
• Monitor open rates, click-through rates and responses, and help build outbound funnels, nurturing flows and automation aligned with sales goals

Required profile

• 5+ years of digital marketing experience, with strong organic social and outbound lead generation
• Bachelor's degree in Marketing, Communications, Business Administration or a related field (4-year degree required)
• Proven B2B marketing experience; BPO/outsourcing or US/North American markets experience preferred
• Track record of B2B lead generation via LinkedIn outreach and cold email to C-level and managerial audiences
• Ability to work independently and turn campaign data into actionable insights for leadership

Required skills

• LinkedIn Sales Navigator
• Meta Business Suite
• Email automation and sales engagement tools such as Apollo.io, HubSpot or Mailchimp
• Cold email sequencing, A/B testing, campaign optimization and social/email performance analysis

What we offer

• Salary of 40,000 PHP all in, flexible Monday to Friday schedule
• Work from home with occasional onsite requirement at Ayala, Makati
• Government-mandated benefits, HMO with 1 free dependent, life insurance
• 20 PTO credits annually, merit increases and recognition
• Company culture, career growth and learning, and a provided laptop