SEO Manager – Performance & AI Optimization

About the role

Join a fast‑moving independent media agency where analytics, creativity and innovation drive real client growth. As an SEO Manager you will combine deep technical SEO expertise with AI Engine Optimisation (AEO/GEO) to maximise visibility, citation share and commercial impact across traditional SERPs and AI‑generated answers.

Key responsibilities

• Own and lead organic growth strategy across traditional search engines and AI answer engines (ChatGPT, Perplexity, Gemini, Claude).
• Develop and execute 90‑day and 12‑month SEO/AEO roadmaps aligned to client commercial goals.
• Build and evolve AEO/GEO frameworks, including audits, citation tracking, entity presence and AI answer accuracy.
• Optimise content for both search and AI retrieval (structured Q&A, entity clarity, authoritative content).
• Manage technical SEO and AI crawler signals (site architecture, indexing, Core Web Vitals, schema, llms.txt, robots rules).
• Lead senior client relationships, translating technical insights into clear commercial narratives.
• Own analytics, forecasting and reporting using GA4, Search Console, BigQuery and dashboard tools.
• Drive authority‑building strategies such as digital PR, backlinks and knowledge‑graph optimisation.
• Partner cross‑functionally and monitor AI search trends to identify growth opportunities.

Required profile

• 5+ years of SEO experience, preferably in an agency or multi‑client environment.
• Proven track record of delivering measurable commercial outcomes (revenue growth, leads, market share).
• Hands‑on experience with AEO/GEO/LLMO and prompt strategy is a plus.
• Strong technical SEO expertise (crawl, indexation, schema, Core Web Vitals, log‑file analysis).
• Advanced analytics capability (GA4, Search Console, BigQuery/SQL, Looker Studio or equivalent).

Required skills

• SEO
• AEO / GEO
• LLMO / prompt engineering
• Citation tracking
• Entity optimisation
• Technical SEO (crawl analysis, indexation, schema markup, Core Web Vitals, log‑file analysis)
• GA4
• Google Search Console
• BigQuery
• SQL
• Looker Studio
• Digital PR
• Backlink building

What we offer

• Great Place to Work® certification
• Company trips (Hong Kong 2025, Thailand 2024) and year‑end celebrations
• Competitive compensation with annual reviews
• Comprehensive medical care for you and your family
• Generous paid leave
• LinkedIn Learning and tailored training programs
• Flexible work setup