Paid Media Specialist

About the role

KDCI Outsourcing is looking for a Paid Media Specialist to lead and optimise paid digital advertising campaigns on Google Ads and Meta Ads. The role focuses on driving customer acquisition, sales, ROI and CPA while working closely with marketing and creative teams.

Key responsibilities

• Plan, execute and optimise Google Ads campaigns across Search, Shopping and Display.
• Create, test and refine Meta Ads campaigns on Facebook and Instagram.
• Manage budget allocation across platforms to maximise ROI and continuously monitor performance.
• Conduct A/B testing on creative, messaging and targeting, and optimise campaigns against ROI and CPA targets.
• Analyse and report on campaign performance, identify trends and opportunities, and collaborate with creative teams on high‑performing assets.

Required profile

• 2–3 years of professional experience running paid advertising campaigns.
• Hands‑on experience with both Google Ads and Meta Ads, including Search, Shopping and Display.
• Proven track record of owning and optimising campaigns for ROI and CPA.
• Strong analytical skills with the ability to translate data into actionable decisions.
• Excellent written and verbal communication and stakeholder management abilities.

Required skills

• Google Ads
• Meta Ads (Facebook & Instagram)
• A/B testing
• Analytics platforms
• Campaign budgeting and optimisation