Marketing Specialist - Home Care

About the role

A home care provider serving seniors and their families is looking for a creative and strategic Marketing Specialist to strengthen its digital presence and support client growth. The role leads digital initiatives across social media, website management, content creation and funnel automation, and is open to remote work.

Key responsibilities

• Social media management: develop and run content calendars, manage posts and monitor engagement across platforms
• Website management: update and optimise website content for user experience, accessibility and SEO
• Content creation: write, design and deliver blogs, graphics, newsletters and videos aligned with brand voice and goals
• Funnel automation: implement and manage marketing automation systems to streamline lead generation and nurture campaigns
• Analytics and reporting: track performance metrics, analyse trends and adjust strategies
• Collaborate with leadership and care teams so marketing aligns with organisational priorities

Required profile

• Proven experience in social media management, content creation and digital marketing
• Strong writing, editing and visual communication skills
• Data-driven mindset, able to interpret metrics and optimise campaigns
• Creative, self-motivated and able to manage several projects independently

Required skills

• Hands-on experience with website CMS
• Familiarity with funnel automation tools