Marketing Manager – Flour Business Unit

About the role

The successful candidate will shape and execute end‑to‑end marketing strategies that strengthen the brand, drive customer preference and deliver sustainable business performance for the flour business unit of San Miguel Mills.

Key responsibilities

• Develop and implement comprehensive marketing plans for the flour portfolio.
• Lead brand positioning and communication to enhance market leadership.
• Drive product portfolio expansion and new‑product launches.
• Conduct market research and consumer insights to inform strategy.
• Collaborate with sales, finance and operations to align initiatives.
• Monitor and analyse performance metrics, adjusting tactics as needed.
• Manage marketing budgets and ensure efficient resource allocation.
• Ensure compliance with industry regulations and company standards.

Required profile

• Bachelor’s degree in Marketing, Management or a related business field (graduate degree preferred).
• At least 12 years of experience in the FMCG sector.
• Minimum 7 years of marketing experience within FMCG, Food Service or Flour.
• Proven leadership and strategic thinking abilities.

Required skills