Marketing Campaigns Lead

About the role

The Marketing Campaigns Lead will drive strategic special projects that shape how marketing initiatives are designed, tested, and scaled. This role builds frameworks from hypothesis through execution, captures learnings, and optimises future growth while aligning back‑end systems and processes to business goals.

Key responsibilities

• Drive strategic special projects that influence marketing initiative design, testing and scaling.
• Design and implement test‑and‑learn frameworks, from hypothesis development to measurement and optimisation.
• Translate experiment results into actionable recommendations for scaling and continuous improvement.
• Partner with product, analytics, digital and operations teams to ensure alignment and execution.
• Lead small teams or workstreams focused on process improvement, automation and reporting enhancements.
• Streamline marketing operations processes, bridging system capabilities with business needs to enable scalability.
• Support compliance and light administrative governance, ensuring accuracy and adherence to standards.
• Create playbooks, documentation and dashboards to institutionalise learnings and strengthen operational discipline.

Required profile

• Bachelor’s degree in Marketing, Business, Economics or a related field.
• 4–6 years of experience in marketing strategy, special projects or marketing operations.
• Demonstrated experience managing teams or workstreams, especially in process optimisation and system improvements.
• Strong analytical and storytelling skills – able to design hypotheses, interpret results and communicate insights clearly.
• Proven ability to deliver projects independently in fast‑paced, cross‑functional environments.
• Excellent stakeholder management skills, bridging operational detail with strategic business objectives.
• Highly organised, curious and proactive with a strong bias toward experimentation and continuous improvement.