Integrated Media Coordinator (Paid Media Specialist)

About the role

EY is hiring an Integrated Media Coordinator (Paid Media Specialist) in Taguig, Philippines, within its Brand & Marketing discipline. The role is the engine behind advertising campaigns across digital platforms, executing, managing and optimizing paid media strategies that drive brand awareness, customer engagement and conversions. It is a Senior Associate position (rank CS 65) in the Marketing Execution area.

Key responsibilities

• Assist in developing and running paid media strategies across search engines, display networks, media partnerships and other channels.
• Manage daily campaign operations under limited supervision from the digital leader, including budget allocation and performance monitoring.
• Analyze campaign data to spot trends, optimize strategies and report on KPIs.
• Work with creative teams so that ad copy and visuals match campaign objectives.
• Run A/B tests to refine targeting and improve conversion rates.
• Keep up with paid media tools, platforms and best practices.
• Turn business objectives into actionable paid media plans with stakeholders.
• Monitor competitor advertising and market trends to inform strategy.

Required profile

• Bachelor's degree.
• Four years of experience in campaign coordination.
• Proven ability to manage complex processes and projects at a global level.
• Strong communication, teamwork and stakeholder management skills.
• Ideal candidates: B2B marketing experience in professional services or similar, and knowledge of marketing measurement and analytics.

Required skills

• Advanced MS Office.
• Paid media platforms, social media platforms, web content management systems and data analytics.
• Data analytics tools such as Google Analytics and Adobe Analytics.
• Search marketing (SEO, Google AdWords) and email marketing.
• Social media aggregator tools such as Sprinkler and Hootsuite.

What we offer

• Continuous learning, flexible ways to make an impact, and coaching and leadership development.
• A diverse and inclusive culture.