Integrated Marketing Associate Director
Optum · Makati City
Job description
About the role
Optum is seeking an Integrated Marketing Associate Director to lead account‑based marketing (ABM) and digital campaigns. The role focuses on driving conversion optimization, managing Marketo journeys, analyzing performance data, and expanding the sales pipeline.
Key responsibilities
- Design, launch and manage ABM and digital marketing campaigns.
- Optimize conversion pathways across channels.
- Configure, monitor and refine Marketo journey workflows.
- Analyze campaign performance metrics and generate actionable insights.
- Collaborate with cross‑functional teams to grow the sales pipeline.
Required profile
- Proven experience in integrated marketing, ABM and digital campaign execution.
- Strong analytical mindset with ability to interpret performance data.
- Demonstrated ability to optimize conversion rates and drive pipeline growth.
- Comfort working in a hybrid environment and managing multiple initiatives simultaneously.
Required skills
- Marketo
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Published 1 month ago
Expires 3 weeks from now
19 views · 0 interested
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Optum
Makati City