Head of Pru Prime (High Net Worth Business)

About the role

The Vice President – PRU Prime is responsible for driving the strategic growth, profitability and market leadership of the High Net Worth (HNW) client segment. The role leads the end-to-end development of tailored insurance and investment solutions, distribution activation and advisor capability building to serve affluent and ultra-high-net-worth clients. The position is based in Metro Manila.

Key responsibilities

• Develop and execute an HNW strategy aligned with enterprise growth and profitability targets, and drive double-digit growth in premium income, AUM and client acquisition
• Penetrate niche HNW segments using data-driven market insights and oversee nationwide HNW performance and expansion
• Lead financial advisors and distribution channels, build sales activation programs across agency and bancassurance channels, and strengthen strategic partnerships
• Drive key performance metrics such as client acquisition, case size, persistency and advisor productivity
• Lead the design of insurance and wealth solutions, collaborate with product, actuarial and investment teams, and champion integrated financial planning including estate and wealth transfer strategies
• Position the organization as a trusted advisor to affluent clients, run targeted campaigns and thought leadership, and share market insights with stakeholders
• Lead, coach and develop the HNW leadership team and specialist advisors, and act as a subject matter expert on financial markets, sales strategy and distribution
• Hold accountability for HNW financial performance, set performance dashboards, report regularly to senior leadership, and ensure compliance with regulatory requirements and internal governance

Required profile

• Proven track record in HNW or affluent segment business growth and strategy execution
• Strong experience in sales distribution, agency management and/or bancassurance
• Expertise in insurance, investments and wealth planning solutions
• Certified Wealth Planner (CWP) or equivalent, Certified Estate Planner (CEP), Licensed Insurance Advisor and/or Investment Solicitor
• Experience in insurance, wealth management or financial services, and experience leading a team

Required skills

• Strategic thinking and market foresight
• Strong commercial and financial acumen
• Leadership and team development
• Stakeholder management and executive communication
• Innovation and client-centric design
• Deep understanding of HNW client behaviors and expectations