E‑Marketing & Content Manager

About the role

The E‑Marketing & Content Manager will shape and execute digital marketing strategies for Royal Canin Philippines, driving brand visibility, traffic, engagement and conversion across all e‑commerce channels.

Key responsibilities

• Define and lead the overall e‑marketing strategy, aligning with market trends, competition and trade initiatives.
• Collaborate with digital, creative and trade teams to ensure consistent brand storytelling and online customer experience.
• Manage product page content, campaign copy, visuals and SEO to optimise discoverability and conversion.
• Identify, onboard and manage affiliate partners, influencers and third‑party creators.
• Develop retail media and livestream plans (e.g., TikTok Live, Shopee Live) in partnership with platform owners.
• Monitor performance metrics (ROAS, CAC, traffic quality) and adjust budgets to maximise ROI.
• Oversee CRM programmes linked to e‑commerce and analyse shopper behaviour for targeting improvements.

Required profile

• Bachelor’s degree in Business, Marketing or a related field.
• Proven experience in digital marketing, e‑commerce or performance‑marketing roles.
• Strong analytical mindset with ability to interpret data and optimise campaigns.
• Excellent communication and stakeholder‑management skills.

Required skills

• SEO
• CRM platforms
• E‑commerce platforms
• Affiliate marketing
• Livestream platforms (TikTok Live, Shopee Live)