Email Marketing Strategist

About the role

We are looking for an Email Marketing Strategist to own the email channel for Daybook Group. The role will manage client newsletters, nurture sequences, and cold outreach to prospects and recruiting candidates, working fully remotely.

Key responsibilities

• Design, write, and launch end‑to‑end email campaigns and newsletters in Mailchimp, including copy, graphics (Canva), sending, and reporting.
• Create cold‑email sequences for mid‑market CFOs and business owners, structuring each with subject line variants, a hook, clear value proposition, and CTA.
• Maintain deliverability by handling domain warm‑up, SPF, DKIM, and DMARC configurations.
• Segment audiences by stage, continuously test, and optimise based on open, click‑through, and reply metrics.

Required profile

• Minimum 2 years of experience running B2B email marketing or outreach campaigns.
• Strong copywriting ability to produce concise, persuasive emails.
• Familiarity with Mailchimp and outreach tools such as Snov.io.

Required skills

• Mailchimp
• Canva
• Snov.io (or similar outreach platform)
• Understanding of SPF, DKIM, DMARC for email deliverability