E-Commerce Specialist – Shopify, SEO & Paid Media

About the role

The E‑Commerce Specialist will drive growth for our direct‑to‑consumer channel by managing the Shopify store, improving organic search visibility, and executing paid media campaigns. Working closely with the E‑Commerce Manager, you will translate strategy into measurable results and continuously seek ways to boost traffic, conversion rates, and customer lifetime value.

Key responsibilities

• Build and maintain product pages, collections, and landing pages on Shopify, optimizing for conversion and SEO.
• Manage Shopify apps and site functionality to enhance user experience.
• Execute merchandising and CRO initiatives, creating promotional landing pages and monitoring site performance.
• Develop and implement SEO strategies, including keyword research, on‑page optimization, and content initiatives.
• Support Google Ads campaigns (Search, Shopping, Display) – keyword research, setup, bid optimization, and performance monitoring.
• Track and report performance across Shopify, Google Analytics, SEO, and paid media.
• Collaborate with design, marketing, and customer service teams on ad‑hoc eCommerce projects.

Required profile

• 3–5+ years of experience in an eCommerce or DTC environment.
• Hands‑on experience with Shopify product management, collections, and apps.
• Working knowledge of SEO best practices and basic technical SEO.
• Experience with Google Ads (Search and/or Shopping) and Google Analytics.
• Strong attention to detail and ability to follow SOPs.

Required skills

• Shopify
• SEO (on‑page optimization, keyword research)
• Google Ads
• Google Analytics

What we offer

• Full‑time, Monday‑Friday schedule (7 AM‑4 PM PST) with a 1‑hour break.
• Competitive monthly salary of $1,000.