Digital Marketing Specialist

About the role

The Digital Marketing Specialist will drive customer acquisition, online engagement, and digital conversion across multiple marketing channels. The role owns Meta and Google advertising programs, optimizing campaigns to maximize return on ad spend, audience targeting, lead generation, and overall performance.

Key responsibilities

• Manage and optimize Meta (Facebook and Instagram) advertising campaigns.
• Oversee Google Ads initiatives, including search, display, and remarketing.
• Monitor Google Analytics and produce regular performance reports with actionable insights.
• Improve SEO performance for TomHarris.com and identify opportunities to increase organic traffic.
• Support the TELUS EPP online sales portal by analyzing customer behavior and recommending conversion improvements.
• Track website traffic sources, customer journeys, and drop‑off points to enhance digital performance.
• Assist with social media planning, content strategy, and audience growth initiatives.

Required profile

• Experience managing Meta Ads Manager and Google Ads campaigns.
• Strong understanding of Google Analytics, conversion tracking, and digital reporting.
• Knowledge of SEO best practices and website optimization.
• Ability to interpret data and translate insights into actionable recommendations.
• Proven track record of improving online conversion rates and customer acquisition strategies.
• Strong organizational skills with excellent attention to detail.
• Experience in retail, telecommunications, or e‑commerce marketing is a plus.

Required skills

• Meta Ads Manager
• Google Ads
• Google Analytics
• SEO (search engine optimization)
• Conversion tracking
• Digital reporting

What we offer

• Above‑market compensation with performance bonuses.
• Healthcare coverage from day one, including dependents.
• Paid time‑off with cash conversion and group life insurance.
• Flexible remote work arrangements and opportunities for career growth.