Digital Marketing Manager

About the role

The Digital Marketing Manager will lead the strategy, execution, and optimisation of Ace Hardware Philippines’ digital presence across owned, paid and earned media. This role drives omnichannel growth, ensuring seamless integration between online platforms, e‑commerce channels and physical retail stores.

Key responsibilities

• Plan, implement and optimise an integrated digital marketing strategy aligned with business objectives.
• Manage digital assets including content buckets, calendars, post formats, frequencies and categories.
• Oversee website, social media (TikTok, Facebook, Instagram, YouTube) and e‑commerce channels (marketplaces, quick commerce, social commerce).
• Produce and analyse daily, weekly and monthly performance reports on owned, paid and earned media, linking KPIs to foot traffic and conversions.
• Collaborate with internal and external stakeholders to develop and launch web/mobile solutions.

Required profile

• Bachelor’s degree in Management, Marketing or Communications.
• Minimum 5 years of experience in digital marketing, covering owned, paid and earned media, performance marketing and e‑commerce.
• Proven track record of planning and executing e‑channel strategies.
• Strong interpersonal and communication skills with fluency in English.
• Knowledge of legal compliance for digital marketing and e‑commerce.

Required skills

• HubSpot
• Google Ads
• Google Analytics
• Meta (Facebook) advertising platforms
• TikTok advertising tools
• Hootsuite and other digital analytics tools