Digital Marketing & E‑commerce Specialist

About the role

We are seeking a Digital Marketing & E‑commerce Specialist to lead our online presence across social media, paid advertising, and our Shopify store. The role combines strategic planning with hands‑on execution to boost brand awareness, engage customers, and drive sales.

Key responsibilities

• Create, schedule, and manage content for Facebook, Instagram and other digital platforms.
• Plan, launch, and optimise Meta Ads campaigns to meet performance targets.
• Maintain the Shopify website, including product uploads, collection setup and promotional pages.
• Monitor campaign and website performance using analytics tools and produce regular reports.
• Write compelling copy for social media posts, ads and website content.
• Collaborate with the creative team to ensure timely delivery of marketing assets.
• Stay informed on digital marketing trends and propose new strategies.

Required profile

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• At least 2 years of experience in digital marketing, e‑commerce or a similar role.
• Strong analytical, organisational and communication abilities.
• Ability to work independently while contributing effectively to a team.

Required skills

• Meta Ads Manager
• Shopify (or other e‑commerce platforms)
• Google Analytics
• Google Ads
• Basic SEO knowledge