Digital Marketing & Channel Manager

About the role

The Digital Marketing & Channel Manager will lead the digital acquisition strategy for personal loans, credit cards and SIP loans. You will own the end‑to‑end digital funnel, from campaign conception through back‑end fulfillment, ensuring targets are met while optimizing cost per acquisition.

Key responsibilities

• Drive digital volume goals for Personal Loans, Credit Cards, and SIP Loans.
• Develop and implement competitive digital sales strategies and campaigns.
• Deliver digital journeys, solutions, and platforms that enable loan and card bookings.
• Monitor and adjust platform and media performance to grow bookings and reduce costs.
• Implement and measure campaigns to maximize digital channel acquisition.
• Manage funnel performance using a data‑first approach and address fall‑out points.
• Supervise projects and campaigns, monitoring performance through MIS reports.
• Organise and manage the team, including hiring, promotions, and rotations.
• Collaborate with other divisions to plan and implement sales programs.
• Manage resources, budget, and personnel effectively to deliver maximum results.
• Ensure compliance with regulations and business policies.

Required profile

• Bachelor’s degree in Business Administration, Marketing, IT, or Communications.
• At least 4 years of experience in a managerial role.
• Experience in financial institutions and sales is a plus.
• Strong knowledge of digital metrics, financial acumen, sales, marketing, data analytics, and campaign performance monitoring.
• Proficiency in account management, project/campaign management, financial projections, competitive analysis, and strategic planning.
• Strong leadership, strategic thinking, analytical, and people‑management abilities.
• Excellent communication, negotiation, and media/creative tool usage.
• Results‑oriented, resilient, adaptable, articulate, creative, and open to new learning.

Required skills

• Digital metrics analysis
• Data analytics
• Campaign performance monitoring
• Account management
• Project and campaign management
• Financial projections
• Competitive analysis
• Strategic planning