Digital Marketing Analyst

About the role

The Digital Marketing Analyst will own the administrative side of all marketing campaigns, ensuring smooth execution across multiple online platforms. You will collaborate with cross‑functional teams to create, launch, and optimise digital assets while providing timely performance insights.

Key responsibilities

• Handle the full scope of administrative tasks for marketing campaigns.
• Manage and update various websites and portals (e.g., Law School Portal, Faculty Portal, Webinar Training Page).
• Track and maintain campaign materials in tools such as Seismic, Widen, and Monday.com.
• Leverage tools like Testimonial Tool to boost campaign visibility.
• Provide timely reports on campaign statistics using Pardot, SalesPro, etc.
• Create and send email newsletters and manage Engagement Studio programs.
• Create, update and optimise Pardot landing pages.
• Promote webinars and events across all available platforms.
• Design and distribute surveys using Smartsheet, SurveyMonkey, etc.
• Allocate promotional items and manage inventory.
• Generate hyperlinks for customer‑facing and internal documents.
• Maintain financial documents such as monthly budget reports and accruals.
• Execute special assignments to support marketing initiatives.
• Perform light design work, including PDF and image editing.
• Submit Sales Line blurbs to align campaign messaging.
• Coordinate with multiple teams to ensure effective campaign execution.

Required profile

• Bachelor's degree.
• 3‑5 years of relevant experience.
• Strong verbal and written communication skills.
• Excellent stakeholder management and detail‑orientation.
• Willingness to support US marketing operations on a graveyard shift (PH time).
• Ability to quickly learn and apply enterprise AI tools.
• Basic creative request capability (PDF edits and design).

Required skills

• Pardot
• SalesPro
• Oracle Fusion
• Widen
• Monday.com
• Smartsheet
• SurveyMonkey
• PDF and image editing
• Email marketing tools
• CRM platforms
• Enterprise AI tools

What we offer

• Flexible hybrid work setup.
• IT equipment provided.
• HMO coverage from Day 1 for employee and four dependents.
• Attractive retirement package with company matching.
• Life and accident insurance from Day 1.
• 24 annual PTO days plus an additional six after five years.
• Annual merit increase and performance incentives.
• Continuous learning opportunities (workshops, certification programs, learning sessions).