Commercial Director

About the role

We are seeking a commercially driven and strategic sales leader to head our Modern Trade Retail and HORECA business nationwide. The Commercial Director will be responsible for accelerating growth, strengthening key partnerships, and ensuring execution excellence across both national and regional accounts.

Key responsibilities

• Lead and develop the Modern Trade Retail and HORECA portfolio across the country.
• Drive revenue and market‑share growth through strategic planning and effective execution.
• Build, mentor, and manage high‑performing sales teams to achieve targets.
• Strengthen relationships with key modern‑trade customers and negotiate mutually beneficial agreements.
• Monitor market trends, competitor activity, and consumer insights to inform business decisions.

Required profile

• Proven FMCG commercial leadership experience, particularly with modern‑trade customers.
• Demonstrated ability to build and lead high‑performing sales teams.
• Track record of delivering sustainable revenue growth and increasing market share.
• Strong strategic thinking and partnership management skills.

Required skills