Assistant Product Manager - FMCG Brand Marketing

About the role

Heinz Philippines is looking for an Assistant Product Manager to co-lead innovation, activation, advertising and promotion for the Brand Marketing Plan and budget. The role covers the development and timely implementation of integrated marketing campaigns and new product launches, and co-owns the category P&L within the Western Taste Elevation Marketing team.

Key responsibilities

• Co-own the P&L (top line and bottom line) with GPM so that revenue, profit, market share and brand health targets are met.
• Manage brand budgets (total A&P) and track sales for SSEAHK priority markets (PH, TH, MY, SG, HK).
• Contribute to innovation strategies and assist in NPD launches from ideation to in-market launch, coordinating with cross-functional teams and supporting the sales team with localized launch plans and selling stories.
• Co-lead the regional brand strategy and annual marketing plan for the Western TE portfolio, based on consumer insights and the 6Ps of the marketing mix.
• Oversee paid digital and social media advertising, liaise with sales on BTL needs such as POSM artwork and sampling, and maintain the hygiene of KHC Meta social assets.
• Take part in monthly commercial reviews and design winning adaptations of priority initiatives in local markets.

Required profile

• Bachelor's degree in Marketing, Business Administration, Economics or a related field.
• Minimum 4-5 years of progressive marketing experience, or a combination of sales and marketing experience; FMCG marketing experience required and preferred.
• Experience leading and delivering multiple innovation and renovation projects.
• Experience working with creative agencies for briefings and content, and with media agencies for media planning and evaluation.
• Amenable to or experienced in a start-up-like environment, able to work independently and as a team.

Required skills

• Excellent analytical skills and data-driven decision making.
• Exceptional communication and interpersonal skills.
• Project and budget management skills.
• Creative mindset and high learning agility in a fast-paced environment.