Web Development Analyst I

About the role

The Web Development Analyst I will work closely with the digital and content teams to publish and update engaging content across Reed Exhibitions (RX) websites and platforms. The role requires strong flexibility, efficiency, and a solid understanding of web technologies, ensuring site functionality, SEO best practices, and consistent tracking.

Key responsibilities

• Publish daily content across RX sites (blogs, e‑commerce, event pages) using material from marketing teams.
• Perform SEO re‑optimization, fix broken links, and ensure proper title, image tags, and keyword usage.
• Monitor keyword performance and site metrics in Google Analytics, reporting issues and recommendations weekly.
• Track, report, and analyse website analytics and PPC campaigns, providing optimisation insights.
• Test and audit websites across browsers, update GDPR footers, and manage form creation and integration.
• Conduct UI/UX reviews, improve navigation, accessibility, and support A/B testing based on analytics.

Required profile

• Bachelor’s degree in Computer Science, Digital Marketing, IT or related field.
• 1‑2 years of relevant experience with strong analytical and communication skills.
• Ability to work both independently and collaboratively in a team environment.
• Detail‑oriented with solid time‑management and adherence to defined processes.

Required skills

• HTML, CSS, JavaScript
• Adobe Experience Manager
• WordPress
• CMS Management
• Form creation and integration
• Google Analytics
• UI/UX design and review (usability, accessibility, responsive design)
• SEO optimization
• Data analysis and reporting
• A/B testing