Strategic Digital Marketing Manager

About the role

We are looking for a Strategic Digital Marketing Manager to lead the planning, execution, and optimisation of our digital marketing initiatives. The role will drive brand growth, lead generation and customer acquisition across multiple online channels.

Key responsibilities

• Develop and implement digital marketing strategies aligned with business objectives.
• Create and manage integrated campaigns for brand awareness, lead generation and acquisition.
• Oversee social media presence on LinkedIn, Facebook and Instagram, including content calendar planning and community engagement.
• Design social media graphics and marketing materials that follow brand guidelines.
• Plan, launch and optimise paid advertising campaigns on LinkedIn Ads, Meta Ads (Facebook & Instagram) and Google Ads.
• Manage advertising budgets, conduct audience targeting, A/B testing and performance reporting.

Required profile

• Proven experience in digital marketing strategy and execution.
• Hands‑on experience managing both organic and paid campaigns.
• Strong knowledge of B2B marketing and LinkedIn‑focused initiatives.
• Excellent English communication and copywriting skills.
• Ability to work independently and take ownership of initiatives.

Required skills

• LinkedIn Ads
• Meta Ads (Facebook & Instagram)
• Google Ads
• A/B testing
• Audience targeting
• Marketing analytics