Social Media Video Producer & Manager – Instagram (3M+ Audience)

About the role

GrowthAssistant is seeking a Social Media Video Producer & Manager to lead visual content creation for a leading creator‑led parenting brand on Instagram. You will transform existing assets such as podcast clips, written pieces, raw video, and audience testimonials into daily, high‑performing Reels, carousels, and stories that keep the feed fresh and engaging for a 3M+ follower audience.

Key responsibilities

• Produce at least one polished visual asset (Reel, carousel, or similar) each day to maintain a ready‑to‑publish content library.
• Assemble mobile‑first Reels from raw footage using InShot and CapCut, applying expert pacing, text overlays, hooks, and trending audio.
• Design carousel‑style educational posts and story graphics in Canva that align with the brand’s visual identity.
• Analyze performance data to repurpose top‑performing content into new, trend‑aligned formats.
• Monitor and respond to audience comments, representing the brand’s authentic voice across Instagram.
• Maintain up‑to‑date revenue‑driving links (ShopMy, Linktree, Amazon storefronts, sponsored campaigns) across all content.

Required profile

• 3+ years of experience producing short‑form video for creator brands or high‑volume digital accounts.
• Strong portfolio of Instagram Reels, Stories, or similar short‑form content for US‑based brands, influencers, or public figures.
• Deep understanding of Instagram algorithms, trending audio, and visual formats.

Required skills

• Canva
• InShot
• CapCut
• Asana (project management)