Social Media Manager

About the role

MEDVA is looking for a Social Media Manager to shape and grow its brand presence across Instagram, TikTok, Facebook and emerging platforms. The role blends strategic planning with hands‑on content creation, emphasizing short‑form video and a clean, editorial brand aesthetic.

Key responsibilities

• Develop and execute a comprehensive social media strategy aligned with brand and growth objectives.
• Manage day‑to‑day activity on all social channels, identifying opportunities on new platforms.
• Create, edit and publish high‑quality short‑form video content (Reels, TikTok) for local and national audiences.
• Translate brand guidelines into visually cohesive, non‑template content.
• Monitor engagement metrics, optimize performance and drive audience growth and community interaction.

Required profile

• Proven experience managing social media for multi‑location, brick‑and‑mortar brands.
• Background in fitness, health, beauty or wellness industries is highly preferred.
• Strong portfolio showcasing short‑form video work.

Required skills

• Native proficiency in Figma (components, auto‑layout, organized file systems).
• Strong short‑form video editing abilities.