Social Media & Content Manager – Anime Jewelry Brand

About the role

We are looking for a passionate Social Media & Content Manager to drive growth, create engaging content, and nurture community for our fast‑growing anime‑inspired jewelry and accessories brand. You will own the brand’s voice across multiple platforms, ensuring a clean, personal, and artist‑led aesthetic while delivering authentic, platform‑native storytelling.

Key responsibilities

• Develop and maintain a strategic content calendar for Instagram, TikTok, YouTube, Facebook, X, Threads, Bluesky, Pinterest, and Reddit.
• Create, source, edit, and publish polished, engaging posts and short‑form videos tailored to each platform.
• Write warm, founder‑led captions and copy that reflect the brand’s personality.
• Identify emerging trends, sounds, memes, and formats early and adapt them to fit the anime and fandom culture.
• Engage daily with fans through comments, DMs, and community interactions.
• Analyze performance metrics (engagement, saves, shares, follower growth) and adjust content strategy accordingly.
• Collaborate with product, marketing, and creator teams on launches, campaigns, and promotions.

Required profile

• Proven hands‑on experience creating and growing organic social media presence for niche or fandom‑focused brands.
• Strong understanding of platform‑specific storytelling and community building.
• Ability to maintain a consistent visual and brand voice while staying agile to trends.

Required skills

• Content creation for Instagram, TikTok, YouTube, Facebook, X, Threads, Bluesky, Pinterest, Reddit.
• Short‑form video production and editing.
• Trend spotting and rapid adaptation.
• Data‑driven performance analysis.