SEO Team Leader – Drive Online Visibility

About the role

We are seeking an experienced SEO Team Leader to shape and execute our search engine optimization strategy. You will guide a cross‑functional team to improve organic visibility, drive qualified traffic, and support overall business growth.

Key responsibilities

• Develop and implement a comprehensive SEO strategy covering keyword research, on‑page optimization, off‑page link building, and content optimization.
• Monitor and analyze website traffic, keyword rankings, and user behavior, producing regular performance reports and actionable improvement plans.
• Stay up‑to‑date with Google algorithm updates and industry trends, adjusting tactics as needed.
• Collaborate closely with content, technical, marketing, and product teams to enhance site search‑engine friendliness.
• Lead the SEO team, providing guidance, mentorship, and ensuring alignment with business objectives.

Required profile

• Bachelor’s degree or higher in Marketing, E‑commerce, Computer Science or a related field (preferred).
• 5+ years of hands‑on SEO experience, preferably in non‑China markets.
• Strong analytical and problem‑solving abilities, capable of independently designing and executing SEO strategies.
• Excellent English reading comprehension; experience in cross‑border e‑commerce, foreign‑trade sites, or gaming industry is a plus.

Required skills

• Google Analytics
• Google Search Console
• Ahrefs
• SEMRush
• Keyword research
• On‑page SEO
• Off‑page link building
• Content optimization